{"title":"All Products","description":"\u003cp\u003eDiscover the complete range of NO.1 CHOICE products including premium pulses, dry legumes and nutritious millets. Our products are carefully sortex cleaned, unpolished where required and hygienically packed to ensure purity, freshness and authentic taste. Rich in protein, fiber and essential nutrients, our range includes moong, masoor, urad, toor, chana, rajma, millets and more. Choose NO.1 CHOICE for trusted quality, wholesome nutrition and everyday healthy cooking.\u003c\/p\u003e","products":[{"product_id":"white-lobia","title":"NO. 1 CHOICE White Lobia\/Cowpeas | Unpolished, Protein \u0026 Fiber Rich | Sortex Cleaned, Stone-Free | Fast Cooking, Soft Texture | Ideal for Salads, Curries, Chaat \u0026 Everyday Healthy Meals","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Unpolished White Lobia with Natural Nutrition: Our White Lobia is naturally unpolished to preserve its original nutrients, color and authentic flavor. Rich in protein, fiber and essential minerals, it offers a wholesome and balanced option for daily cooking and healthy diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSortex Cleaned \u0026amp; 100% Impurity-Free Quality: Each batch undergoes advanced sortex cleaning to ensure the lobia is free from stones, dust, weevils and foreign particles. You receive clean, safe and ready-to-cook grains that deliver consistent cooking results every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Protein, Fiber \u0026amp; Essential Minerals for Daily Health: White Lobia is an excellent plant-based source of protein, dietary fiber, iron and potassium. It supports digestion, enhances energy, and contributes to a well-balanced diet for all age groups.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSoft-Cooking, Creamy Texture \u0026amp; Versatile Flavor: Lobia cooks quickly into a soft, creamy and mildly nutty texture, making it ideal for Lobia Curry, Salads, Chaat, Stews, Sundal, Rice Bowls and Indian home-style gravies. Perfect for everyday meals and protein-rich recipes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed for Freshness \u0026amp; Longer Shelf Life: Packed in airtight, moisture-proof, food-grade packaging that locks in freshness and protects the grains from contamination. Ideal for households, restaurants, hostels, tiffin kitchens and bulk buyers seeking premium Products.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43038003200113,"sku":"NOC009","price":140.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43038003232881,"sku":"NOC010","price":289.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/WhiteLobia3.jpg?v=1772403838"},{"product_id":"unpolished-chana-dal","title":"NO.1 CHOICE Premium Chana Dal | Unpolished, Protein-Rich, Sortex Cleaned Split Bengal Gram | Fast Cooking \u0026 High Fiber | Ideal for Dal Fry, Besan Preparation, Chutneys \u0026 Indian Daily Meals","description":"\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"rx60tt-4loiqj-555jgt-l33rzf\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B077X8G5DK\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-none a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"210\" data-a-expander-name=\"product_overview\" id=\"poExpander\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Unpolished Chana Dal – Naturally unpolished split Bengal gram that retains original nutrients, color and aroma, offering a wholesome and healthier option for daily cooking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSortex Cleaned for Maximum Purity – Advanced multi-step cleaning process ensures the dal is completely dust-free, stone-free and impurities-free for consistent quality every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh in Protein \u0026amp; Dietary Fiber – Supports digestion, energy and overall nutrition with high protein content, making it ideal for children, adults, gym-goers and health-conscious families.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCooks Soft \u0026amp; Tastes Delicious – Cooks quickly into a soft and creamy texture, perfect for Dal Fry, Chutneys, Pakoras, Besan preparation, Vada and countless Indian dishes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFreshness Protected Packaging – Packed in superior moisture-proof, airtight pouches that keep the dal fresh, aromatic and safe from contamination during long storage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035384905841,"sku":"NOC027","price":158.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035384938609,"sku":"NOC028","price":264.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/chanadal3.jpg?v=1772232029"},{"product_id":"kala-chana-desi","title":"NO.1 CHOICE Kala Chana Desi | 100% Natural \u0026 Unpolished Black Chickpeas | High Protein \u0026 Fiber-Rich Healthy Legume | Ideal for Curries, Boiled Snacks, Salads \u0026 Daily Nutrition","description":"\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B077X8K4RG\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"6thtoe-ov6can-enihnv-ldpvb4\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"featurebullets_feature_div\" class=\"celwidget\" data-feature-name=\"featurebullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"featurebullets\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-asin=\"B077X8K4RG\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"t27c9q-hbf29j-3c2ukq-jqhcdm\" data-cel-widget=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCarefully sourced black chickpeas selected for uniform size, natural color, and freshness, ensuring consistent quality for everyday cooking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished chickpeas retain their natural outer skin, preserving essential nutrients, fiber, and authentic taste without unnecessary processing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eA natural plant-based protein source that supports muscle strength, energy, and overall daily nutrition, especially suitable for vegetarian diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for small families, regular use, or those looking to try high-quality desi chana in manageable quantities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNaturally processed and carefully cleaned to reduce impurities, making cooking safer and more convenient.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035383922801,"sku":"NOC015","price":164.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035383955569,"sku":"NOC016","price":276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Chanedesi3.jpg?v=1772231929"},{"product_id":"kodo-millet","title":"NO.1 CHOICE Kodo Millet | Unpolished, Gluten-Free \u0026 Fiber Rich | High Protein, Low GI Ancient Grain | Cleaned, Stone-Free \u0026 Hygienically Packed | Ideal for Khichdi, Upma, Pongal \u0026 Healthy Meals","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished \u0026amp; Naturally Nutritious Ancient Millet: Our Kodo Millet is naturally unpolished, ensuring it retains its original nutrients, fiber and earthy aroma. This ancient grain is known for its digestive benefits, balanced nutrition and suitability for daily healthy meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGluten-Free, Low GI \u0026amp; Rich in Fiber \u0026amp; Protein: With high dietary fiber, plant protein, essential minerals and a low glycemic index, Kodo Millet helps manage and supports heart health and maintains steady energy levels. A great choice for diabetics and fitness-focused diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eAdvanced Cleaned, Stone-Free \u0026amp; Safe to Eat: Processed with sortex cleaning technology, every batch is free from stones, dust and impurities. You get clean, safe and premium grains that deliver consistent cooking results every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVersatile \u0026amp; Perfect for Healthy Cooking: Cooks quickly into a soft, fluffy and mildly nutty texture. Ideal for recipes such as Millet Khichdi, Upma, Pongal, Dosa, Idli Batter, Pulav, Salads, Kheer and everyday wholesome meals for the entire family.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eAirtight, Food-Grade \u0026amp; Long-Shelf-Life Packaging: Packed in moisture-proof, airtight, food-grade pouches that lock in natural freshness and protect the grains from spoilage. Perfect for homes, diet kitchens, restaurants and bulk buyers looking for premium millets.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035351449713,"sku":"NOC017","price":152.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035351482481,"sku":"NOC018","price":251.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/kodari3.jpg?v=1772228468"},{"product_id":"toor-dal-arhar-dal","title":"NO.1 CHOICE Premium Toor Dal\/Arhar Dal | Unpolished, Sortex Cleaned \u0026 Hygienically Packed | Fast Cooking, Protein Rich | Ideal for Tadka, Dal Fry, Sambar, Rasam \u0026 Khichdi","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished Premium Dal– Natural unpolished Toor Dal that retains original aroma, taste and nutrients without artificial polishing, making it a healthier choice for everyday meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSortex Cleaned \u0026amp; Hygienic Pack – Advanced cleaning technology ensures every grain is dust-free, stone-free and impurity-free, providing consistent purity in every pack.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Protein \u0026amp; Nutrient Rich – Excellent source of protein, fiber, iron and essential minerals that support energy, digestion and overall daily nutrition for all age groups.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSoft Texture \u0026amp; Quick Cooking – Cooks evenly with a smooth, creamy texture, perfect for Dal Tadka, Sambar, Rasam, Gujarati Dal, Khichdi and everyday Indian meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFreshness Locked Packaging – Packed in strong, moisture-proof, food-grade pouches that preserve freshness, taste and aroma while ensuring safe and long-term storage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035386577009,"sku":"NOC025","price":189.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035386609777,"sku":"NOC026","price":389.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Toordal4.jpg?v=1772232763"},{"product_id":"yellow-moong-dal-dhuli","title":"NO.1 CHOICE Premium Moong Dal Yellow (Dhuli) | Unpolished, Sortex Cleaned \u0026 Fast Cooking | Light, Easy to Digest Protein-Rich Daily | Perfect for Khichdi, Dal Tadka, Soups \u0026 Healthy Diet Meals","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eLight \u0026amp; Easy to Digest – Naturally unpolished Moong Dal that is gentle on the stomach, cooks fast and is ideal for kids, elders, fitness diets and daily healthy meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSortex Cleaned for 100% Purity – Double-cleaned and sortex processed to remove dust, stones and impurities, ensuring superior hygiene and grain uniformity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Protein \u0026amp; Low Fat – A nutritious source of plant protein, fiber, vitamins and minerals that support digestion and overall wellness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSmooth Texture \u0026amp; Quick Cooking – Cooks quickly into a soft, creamy consistency, perfect for Khichdi, Dal Tadka, Soups, Pongal, Dosa Batter, Idli Batter and everyday meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eFreshness Preserved Packaging – Air-tight, moisture-proof premium pouches maintain the natural aroma, taste and freshness of Moong Dal for a long time.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035385462897,"sku":"NOC047","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035385495665,"sku":"NOC048","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/MoongDal3_0857fe3b-e64d-494c-8b3b-49f65369570b.jpg?v=1772234013"},{"product_id":"kabuli-chana","title":"NO. 1 CHOICE Premium Kabuli Chana White Chickpeas | Bold Grains, Protein-Rich \u0026 Sortex Cleaned | Soft Cook, High Fiber \u0026 Nutritious | Ideal for Chole, Salads, Hummus, Curries \u0026 Snacks","description":"\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B07DCPTP6R\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"gxnh1u-9hgxw8-2n22fm-1qkxpg\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"featurebullets_feature_div\" class=\"celwidget\" data-feature-name=\"featurebullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"featurebullets\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-asin=\"B07DCPTP6R\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"qu6nz2-9um7bg-qq2854-idtjb0\" data-cel-widget=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBold \u0026amp; Uniform Grains –Premium, large-sized white chickpeas sourced from trusted farms, providing excellent taste, texture and uniformity in every pack.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSortex Cleaned \u0026amp; Hygienically Processed – Completely dust-free, stone-free and impurity-free chickpeas processed with advanced cleaning technology for superior purity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Protein \u0026amp; Fiber Rich – Excellent source of plant-based protein, fiber, iron, calcium and essential minerals, supporting daily nutrition and healthy digestion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSoft Cook \u0026amp; Versatile Use – Cooks soft and creamy, making it perfect for Chole, Curries, Salads, Hummus, Chaat, Sundal and various Indian and continental dishes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eAirtight, Moisture-Proof Packing – Packed in durable, food-grade pouches that lock freshness, protect aroma and extend shelf life by preventing moisture and contamination.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035376975985,"sku":"NOC003","price":189.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035377008753,"sku":"NOC004","price":363.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/KabuliChana3.jpg?v=1772231447"},{"product_id":"red-lobia","title":"NO.1 CHOICE Red Cowpeas (Red Lobia) | 100% Natural Pulses | High Protein, Fiber-Rich, Diabetic-Friendly Superfood | Ideal for Curries, Chana Masala \u0026 Salads","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSourced from premium farms, our Red Cowpeas (Lobia) are naturally grown and unpolished, ensuring you receive pulses that are chemical-free, pure, and full of nutrients, without any artificial additives or preservatives.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePacked with high-quality plant-based protein and dietary fiber, these pulses support muscle development, immune health, and digestive function. They are perfect for vegetarians and vegans looking for an alternative protein source.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eLobia is a low glycemic index (GI) food, making it an excellent choice for people with diabetes. The high fiber helps control blood sugar levels by slowing down sugar absorption, while protein helps keep you full for longer, preventing sudden blood sugar spikes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eThese Red Cowpeas are perfect for preparing flavorful Indian dishes like Chana Masala, Usal, and Curry. Their rich, nutty flavor and smooth texture make them ideal for stews, soups, and even salads when cooked or sprouted.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eRed Cowpeas cook easily and retain their shape, making them perfect for slow-cooked dishes. You can also sprout them for added nutrition and use them in salads, soups, or as a healthy snack alternative.\u003c\/span\u003e\u003cspan class=\"a-list-item\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43038003822705,"sku":"NOC035","price":171.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43038003855473,"sku":"NOC036","price":289.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/RedLobia3.jpg?v=1772404122"},{"product_id":"red-rajma","title":"NO. 1 CHOICE Premium Red Rajma | Bold \u0026 Uniform Grains | Unpolished, Protein Rich \u0026 Iron-Rich | Soft Creamy Fast Cooking Red Kidney Beans for Rajma Chawal, Curries \u0026 Mexican Dishes","description":"\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"4k3td7-yrzcx-dllqd7-u159ol\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B08H642GBY\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBold, Uniform \u0026amp; Premium Rajma – Carefully sourced from trusted farms with naturally bold, uniform and premium grains that deliver perfect taste, texture and cooking consistency every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eTriple-Cleaned \u0026amp; Sortex Processed – Advanced cleaning and sorting technology ensures the rajma is completely dust-free, stone-free and impurity-free, giving you the highest level of purity and quality.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSoft, Creamy \u0026amp; Flavorful Texture – Cooks to a soft, melt-in-mouth consistency while retaining its shape, making it ideal for Rajma Chawal, Rajma Masala, Mexican Beans, Burritos and healthy protein bowls.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRich in Protein, Fiber \u0026amp; Iron – A wholesome source of plant-based protein, dietary fiber and essential minerals that support energy, muscle strength, digestion and overall well-being.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed for Freshness – Packed in airtight, moisture-proof, food-grade pouches that lock in freshness, natural aroma and flavor for longer shelf life and safe storage\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035357839473,"sku":"NOC005","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035357872241,"sku":"NOC006","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/RedRajma3.jpg?v=1772231354"},{"product_id":"green-moong-dal-chilk","title":"NO.1 CHOICE Green Moong Dal (Chilka \/ Split) | High Fiber, Helps in Weight Control, Rich in Essential Nutrients | Farm Fresh","description":"\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"eczco1-5tipkn-tmnalf-7v8czq\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B075335N6P\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"featurebullets_feature_div\" data-csa-c-id=\"u7svyi-f3pi7o-pkvm5u-d988s4\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B075335N6P\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-content-id=\"featurebullets\" data-csa-c-type=\"widget\" data-feature-name=\"featurebullets\" class=\"celwidget\" id=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRich in Protein \u0026amp; Fiber: Packed with high-quality plant-based protein and fiber, supporting muscle health and digestive wellness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSupports Heart Health: Contains essential nutrients and antioxidants that help maintain a healthy heart and reduce cholesterol.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBoosts Energy Levels: A natural energy booster, ideal for a sustained, healthy lifestyle throughout the day.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for Sprouting: Can be easily sprouted for added nutritional value and can be used in salads, soups, and other dishes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished \u0026amp; Natural: Retains its natural nutrients, free from preservatives, chemicals, and additives for pure, wholesome goodness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVersatile \u0026amp; Easy to Cook: Ideal for making dals, curries, and soups. Cooks quickly, saving time without compromising on nutrition.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035390640241,"sku":"NOC013","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035390673009,"sku":"NOC014","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/GreenMoongdalChilka3.jpg?v=1772233671"},{"product_id":"black-urad-chilka","title":"NO.1 CHOICE Black Urad Split\/Chilka | Unpolished Kali Urad Dal | Protein-Rich \u0026 Natural | High Fiber \u0026 Iron | Ideal for Dal Makhani, Idli, Dosa \u0026 Traditional Indian Recipes","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRetains natural nutrients and authentic flavor without chemical processing or polishing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePacked with plant-based protein, fiber, iron, and essential minerals for a healthy diet.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for traditional dishes like dal makhani, dosa, idli batter, vada, and more.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNaturally aids digestion and provides sustained energy for your daily needs.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSealed in high-quality food-grade packaging to maintain freshness and shelf life.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035364491377,"sku":"NOC011","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035364524145,"sku":"NOC012","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/UradDalBlack3.jpg?v=1772231334"},{"product_id":"urad-dal-white","title":"NO.1 CHOICE Premium Urad Dal White Unpolished High Protein \u0026 Fiber | Idli, Dosa \u0026 South Indian Cooking","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Quality Split Dal – Carefully selected white urad dal, split and unpolished for maximum nutrition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRich in Protein \u0026amp; Fiber – Supports muscle growth, digestion, and overall well-being.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNaturally Gluten-Free \u0026amp; Non-GMO – Safe for gluten-sensitive diets and free from genetic modification.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for South Indian Dishes – Ideal for preparing idli, dosa, vada, papad, and more.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed for Freshness – Sealed in food-grade packaging to retain purity and extend shelf life.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035373142129,"sku":"NOC029","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035373174897,"sku":"NOC030","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Uraddal3.jpg?v=1772231323"},{"product_id":"vatana-white","title":"NO.1 CHOICE Vatana White (White Matar) | 100% Natural \u0026 Unpolished White Peas | High Protein \u0026 Fiber-Rich Pulses | Ragda, Curries, Usal, Snacks \u0026 Sprouting | Hygienically Packed","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNO.1 CHOICE Vatana White is an excellent source of protein, which helps in muscle development and repair. This makes it ideal for athletes, fitness enthusiasts, and anyone looking to maintain a healthy, balanced diet.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eThe fiber content in these peas supports digestive health by aiding in the smooth movement of the digestive system, promoting regular bowel movements, and helping to prevent constipation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eWhite peas are an excellent source of essential vitamins and minerals, including iron, folate, magnesium, and potassium. These nutrients contribute to improved blood circulation, bone health, and overall well-being.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eThe high fiber content in Vatana White aids in promoting a feeling of fullness, making it a great addition to weight management diets. It helps in curbing unnecessary snacking and assists in controlling calorie intake.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eThese peas are perfect for sprouting, which increases their nutritional value. Sprouted Vatana White is a great addition to salads, sandwiches, or as a healthy snack.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43037998874737,"sku":"NOC041","price":152.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43037998907505,"sku":"NOC042","price":251.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/WhiteMatar3.jpg?v=1772403378"},{"product_id":"whole-masoor-dal","title":"NO.1 CHOICE Whole Masoor Clean \u0026 Natural Red Lentils, Non-GMO, Gluten-Free, Packed in Food-Grade Material","description":"\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B077XDK8HT\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"qx9up8-50kif3-uh0xtp-xt3uut\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"featurebullets_feature_div\" class=\"celwidget\" data-feature-name=\"featurebullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"featurebullets\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-asin=\"B077XDK8HT\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"hapzfv-ykaykp-k5bg9i-skup97\" data-cel-widget=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Quality Masoor – Naturally grown and carefully sorted red lentils.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRich in Protein \u0026amp; Fiber – Supports muscle health and digestion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished \u0026amp; Natural – Retains original flavor and nutrients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eQuick Cooking \u0026amp; Easy to Digest – Saves time in the kitchen, gentle on the stomach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for Indian Recipes – Ideal for making tadka, soups, stews, and light curries.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGluten-Free \u0026amp; Non-GMO – Suitable for gluten-sensitive and health-conscious diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNo Preservatives or Additives – 100% natural with nothing artificial.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed – Sealed in food-grade material for freshness and safety.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035371077745,"sku":"NOC045","price":164.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035371110513,"sku":"NOC046","price":276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/WholeMasoorDal2.jpg?v=1772231310"},{"product_id":"moong","title":"NO.1 CHOICE Whole Green Moong (Sabut Moong) | Rich in Antioxidants, Enhances Immunity, High Protein | Unpolished \u0026 Natural","description":"\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"45b3tk-qvdnjt-6ljdou-7jcc2v\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B075335G7N\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"featurebullets_feature_div\" data-csa-c-id=\"r38pb8-8w3xkm-tbjohd-aupq71\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B075335G7N\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-content-id=\"featurebullets\" data-csa-c-type=\"widget\" data-feature-name=\"featurebullets\" class=\"celwidget\" id=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh in Protein \u0026amp; Fiber: A rich source of plant-based protein and fiber, ideal for a healthy, balanced diet.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSupports Digestion: Naturally easy to digest and gentle on the stomach, promoting gut health and digestion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBoosts Immunity: Packed with essential nutrients and antioxidants, it helps strengthen the immune system.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eQuick \u0026amp; Easy to Cook: Cooks in a short time, making it a convenient option for daily meals like dals, soups, and khichdi.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eUnpolished \u0026amp; Natural: Preserves its natural goodness, free from additives, preservatives, or chemicals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVersatile \u0026amp; Healthy: Perfect for vegetarian, vegan, and gluten-free diets. A nutritious ingredient for a variety of dishes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035388412017,"sku":"NOC043","price":171.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035388444785,"sku":"NOC044","price":289.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/MoongDal1_d23ab288-30b2-4807-a83d-29b01c9c6204.jpg?v=1772233253"},{"product_id":"unpolished-whole-toor-dal-arhar-dal","title":"NO.1 CHOICE Toor Whole | Natural \u0026 Fresh Arhar Dal | Protein-Rich \u0026 Easy to Cook | No Preservatives | Ideal for Traditional Dal, Sambhar, Khichdi \u0026 Everyday Indian Recipes","description":"\u003cdiv id=\"productOverview_feature_div\" class=\"celwidget\" data-feature-name=\"productOverview\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productOverview\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-asin=\"B074N7VHV4\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"3vbjmm-mtebbm-dluyu7-aetyz\" data-cel-widget=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"featurebullets_feature_div\" class=\"celwidget\" data-feature-name=\"featurebullets\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"featurebullets\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-asin=\"B074N7VHV4\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"pfsyzu-tlxhgh-22oini-42fmbs\" data-cel-widget=\"featurebullets_feature_div\"\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFree from harmful chemicals and artificial polishing, NO.1 CHOICE Toor Whole retains its natural color, texture, and nutrients. Enjoy the full goodness of pure, unadulterated pulses in every grain.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eA rich source of plant-based protein that helps in muscle building, tissue repair, and overall health. The high fiber content aids in digestion, weight management, and promotes a healthy gut.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect for Sambhar, Toor Dal Tadka, Khichdi, and more, our Toor dal absorbs spices and creates rich, flavorful gravies and soups. It’s an essential ingredient for authentic Indian meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eToor dal has a low glycemic index and is perfect for controlling blood sugar levels. Its high fiber and complex carbohydrates provide sustained energy and help stabilize sugar levels, making it diabetic-friendly..\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNaturally low in fat and cholesterol-free, this pulse is an excellent choice for anyone looking to maintain heart health. It helps in lowering bad cholesterol and improving blood circulation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035343257713,"sku":"NOC039","price":171.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035343421553,"sku":"NOC040","price":378.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/whole_toor_3.jpg?v=1772231294"},{"product_id":"whole-urad-dal","title":"NO.1 CHOICE Premium Whole Urad Dal - Unpolished, Vegan, Gluten-Free, Rich in Nutrients for Traditional Indian Recipes","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Unpolished Quality – Natural and unpolished for maximum nutrition and taste.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRich in Protein \u0026amp; Fiber – Provides essential nutrients for a balanced diet.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eIdeal for Traditional Indian Dishes – Perfect for dal makhani, idli, dosa, vada, and more.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGluten-Free \u0026amp; Non-GMO – Safe for gluten-sensitive individuals and non-genetically modified.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNo Additives or Preservatives – Pure dal, free from artificial colors, flavors, and chemicals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed – Sealed in food-grade packaging to preserve freshness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSupports Digestive Health – High fiber content aids digestion and gut health.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035374518385,"sku":"NOC033","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035374551153,"sku":"NOC034","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/81vvUmFPxuL._SX679.jpg?v=1772231222"},{"product_id":"toor-dal-oily","title":"NO.1 CHOICE Toor Dal Oily | Premium Pigeon Peas Coated with Edible Oil | Rich in Protein \u0026 Flavor | Sortex Cleaned, Fresh \u0026 Easy to Cook | Ideal for Dal, Sambhar \u0026 Everyday Indian Recipes","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNO.1 CHOICE Toor Dal Oily is made from carefully selected premium pigeon peas and lightly coated with edible oil to enhance appearance, shelf life, and natural flavor while maintaining quality.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNaturally rich in plant-based protein, this toor dal supports daily nutritional needs and is ideal for regular Indian meals prepared at home.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eProcessed using sortex cleaning technology to remove impurities and unwanted particles, ensuring clean, uniform grains that are safe and fresh for cooking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCooks evenly and quickly, saving time and fuel. Delivers a smooth texture and rich taste after cooking, suitable for daily household use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eThe light oil coating helps retain flavor and improves taste, making it ideal for preparing traditional dishes like dal, sambhar, and everyday home-style recipes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035456045169,"sku":"NOC037","price":184.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035456077937,"sku":"NOC038","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/ToorDalOily3.jpg?v=1772234220"},{"product_id":"masoor-dal-unpolished","title":"NO.1 CHOICE Masoor Dal Unpolished Red Lentils, High in Protein \u0026 Fiber, Gluten-Free, Ideal for Indian Cooking","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Quality – Unpolished red lentils with natural taste and nutrition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh in Protein \u0026amp; Fiber – Supports energy, digestion, and muscle health.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eQuick Cooking – Saves time in the kitchen, soft texture after boiling.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eIdeal for Indian Recipes – Perfect for making tadka, curries, soups, and stews.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGluten-Free \u0026amp; Non-GMO – Suitable for gluten-sensitive and health-conscious diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNo Chemicals or Additives – 100% natural with no preservatives or artificial colors.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed – Sealed in food-grade packaging to retain freshness and purity.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035484061809,"sku":"NOC019","price":164.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035484094577,"sku":"NOC020","price":276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/MasoorDalUnpolished3.jpg?v=1772234760"},{"product_id":"moth-beans","title":"NO. 1 CHOICE Moth Beans\/Matki | Unpolished, High Protein \u0026 Fiber Rich | Sortex Cleaned, Stone-Free | Fast Cooking, Nutty Flavor | Ideal for Usal, Sprouts, Khichdi, Curries \u0026 Daily Meals","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Unpolished Moth Beans with Natural Nutrition: Our Moth Beans (Matki) are naturally unpolished, ensuring they retain their original nutrients, natural color and earthy aroma. Rich in protein, fiber and essential minerals, they make a wholesome addition to daily meals and healthy diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eTriple Cleaned \u0026amp; 100% Impurity-Free Quality: Each batch undergoes advanced sortex and triple-cleaning processes to remove stones, dust, insects and foreign particles. You get safe, hygienic and ready-to-cook grains that deliver consistent cooking results every time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Protein, Fiber \u0026amp; Essential Micronutrients: Packed with plant protein, dietary fiber, iron, potassium and antioxidants, Moth Beans support digestion, energy levels, heart health. Ideal for kids, elders and health-conscious individuals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVersatile, Soft-Cooking \u0026amp; Flavorful: Moth Beans cook quickly into a soft, mildly nutty and flavorful texture. Perfect for Usal, Misal, Sprouts, Khichdi, Curries, Dals, Rice Bowls and protein-rich Indian home-style meals. Ideal for everyday cooking and meal prepping.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed for Freshness \u0026amp; Long Shelf Life: Packed in airtight, moisture-proof, food-grade pouches that maintain natural freshness and protect the grains from contamination. Suitable for homes, restaurants, tiffin kitchens, hostels and bulk buyers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035584331889,"sku":"NOC001","price":165.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035584364657,"sku":"NOC002","price":276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/MothBeans3.jpg?v=1772235451"},{"product_id":"val-beans","title":"NO. 1 CHOICE Val Beans | Unpolished, High Protein \u0026 Fiber-Rich | Sortex Cleaned, Stone-Free | Soft Cooking, Rich Aroma \u0026 Authentic Taste | Ideal for Usal, Dal, Curries \u0026 Maharashtrian Recipes","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Unpolished Val Beans with Natural Aroma \u0026amp; Nutrition:Our Val Beans are naturally unpolished, ensuring they retain their original nutrition, earthy aroma and authentic flavor. Rich in protein, fiber and essential minerals, they make a wholesome addition to traditional Indian meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eTriple-Sortex Cleaned \u0026amp; 100% Impurity-Free Quality: Processed with advanced sortex and multi-step cleaning to ensure the beans are completely free from stones, dust, insects and foreign particles. You get safe, hygienic and premium Val ready for everyday cooking.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eProtein-Rich, Fiber-Dense \u0026amp; Packed with Essential Nutrients: Val Beans are an excellent source of plant protein, dietary fiber, iron, magnesium and antioxidants. They support digestion, energy, heart health and overall wellness — ideal for kids, elders and health-conscious families.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eAuthentic Taste, Soft Texture \u0026amp; Versatile for Many Recipes: Cooks into a soft, creamy and flavorful consistency. Perfect for Usal, Dal, Curries, Masala Val, Valachi Khichdi, Sprouts, Stews, Rice Bowls and traditional Maharashtrian dishes. Enhances both everyday and festive meals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHygienically Packed to Preserve Freshness \u0026amp; Shelf Life: Packed in airtight, moisture-proof, food-grade pouches that lock in freshness, prevent contamination and extend shelf life. Ideal for homes, restaurants, tiffin kitchens and bulk buyers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43035591082097,"sku":"NOC007","price":177.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43035591114865,"sku":"NOC008","price":335.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Val_Beans_3.jpg?v=1772235760"},{"product_id":"green-matar","title":"NO.1 CHOICE Premium Vatana Green (Green Matar) | Natural, Unpolished \u0026 Protein-Rich Pulses | Healthy Fiber Source for Indian Recipes, Soups \u0026 Chaats","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eEach pea is hand-selected and naturally sun-dried without artificial polishing or bleaching. Retains natural color, texture, and earthy aroma for authentic taste in every bite.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eExcellent vegetarian protein source supporting muscle repair and sustained energy. High fiber content aids digestion, maintains gut health, and helps manage weight effectively.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSourced from trusted farms using eco-friendly practices. Every batch is triple-cleaned, sorted, and checked to ensure grain uniformity, purity, and consistent freshness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSealed 500 gm pack maintains freshness, prevents moisture contamination, and extends shelf life — perfect for long-term kitchen storage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect blend of nutrition and taste — a kitchen staple that provides daily energy, keeps you full, and supports long-term wellness.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43038005493873,"sku":"NOC031","price":184.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43038005526641,"sku":"NOC032","price":349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Green_Matar_3.jpg?v=1772404367"},{"product_id":"chia-seeds","title":"NO.1 CHOICE Premium Chia Seeds | Rich in Omega-3, Dietary Fiber, Plant Protein \u0026 Antioxidants | Raw, Unroasted, Gluten-Free Seeds for Digestion, Hydration, Smoothies, Breakfast Bowls \u0026 Nutrition","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePremium Superfood-Grade Chia Seeds – Sourced from trusted farms, these nutrient-dense chia seeds are rich in Omega-3, protein and antioxidants, making them a powerful addition to everyday nutrition and fitness diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHigh Fiber for Digestion – Naturally high in dietary fiber that supports gut health, improves digestion, enhances fullness and helps in healthy control and sustained energy levels.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVersatile for Multiple Recipes – Perfect for water, smoothies, detox drinks, yogurt, oatmeal, salads, juices, baking and breakfast bowls; forms a natural gel when soaked for hydration benefits.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRaw, Unroasted \u0026amp; Preservative-Free – Cleaned and processed without additives, pesticides or chemicals; completely gluten-free, vegan and ideal for diabetic-friendly, keto and fitness diets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFreshness-Sealed Food-Grade Packaging – Packed in airtight, resealable, moisture-proof pouches that preserve crunch, nutrition and natural freshness for a longer shelf life without contamination.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43038007099505,"sku":"NOC021","price":260.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43038007132273,"sku":"NOC022","price":521.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/ChiaSeeds1.jpg?v=1772404658"},{"product_id":"rice","title":"NO.1 CHOICE Premium Indian Rice | 100% Pure \u0026 Natural Long Grain Rice | Non-Sticky Texture, High Nutritional Value \u0026 Delicious Taste | Ideal for Daily Cooking, Steamed Rice, Pulao, Fried Rice and Healthy Meals","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\" class=\"a-spacing-mini\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" class=\"a-list-item\"\u003ePREMIUM QUALITY: 100% pure Indian rice with superior grain quality, perfect for traditional dishes like biryani and khichdi\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\" class=\"a-spacing-mini\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" class=\"a-list-item\"\u003eALL-NATURAL COMPOSITION: Contains no chemicals, preservatives, artificial colours, ammonia, or harmful ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\" class=\"a-spacing-mini\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" class=\"a-list-item\"\u003eVERSATILE COOKING: Non-sticky texture makes it ideal for daily meals, with perfectly separated grains after cooking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\" class=\"a-spacing-mini\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" class=\"a-list-item\"\u003eSTORAGE INSTRUCTIONS: Keep in a cool, dry location, no refrigeration needed for maintaining freshness and quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\" class=\"a-spacing-mini\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\" class=\"a-list-item\"\u003eCERTIFICATIONS: Meets quality standards with ISO 22000, GMP, and Non-GMO certifications, ensuring premium product quality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"NO.1 CHOICE","offers":[{"title":"480gm","offer_id":43038012702833,"sku":"NOC023","price":12.0,"currency_code":"INR","in_stock":true},{"title":"980gm","offer_id":43038012735601,"sku":"NOC024","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/files\/Rice_5.jpg?v=1772405031"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8462\/5777\/collections\/MoongDal8_8d821530-e73b-4884-bd77-0526020926d5.jpg?v=1772237380","url":"https:\/\/www.no1choice.in\/collections\/all-products.oembed","provider":"No. 1 Choice","version":"1.0","type":"link"}